![]() The British Air Force bombed the greater Nuremberg area for the first time in August 1940. Box of colored pencils for children marketed under the Swano brandĭuring the Great Depression, Schwan had three brands: Stabilo premium pencils for the most demanding users, Othello pencils for mass markets and Swano non-toxic pencils for children. Thus the edge stripes would remain as a trademark of the company. In 1929, due to a problem in the process of manufacturing, pencils were not completely coated, leaving them with white edges. The first export of eyebrow pencils to the United States laid the foundations for the cosmetics business. During those years, The first eyebrow pencil was created from a "dermatograph", which surgeons use in operations to mark the skin. In 1925, the Stabilo brand is launched by the company. Logo for the Stabilo brand, launched in 1925 The swan was also chosen to symbolise the values of purity and beauty. Taking the first part from the family name, the company was renamed "Schwan Bleistift Fabrik" and started using the swan logo as one of the earliest trademarks. ![]() Ten years later, the company was purchased by Gustav Schwanhäusser. ![]() It was established in Nuremberg, also alongside other pencil manufacturers such as Staedtler and Faber-Castell, because the area was surrounded by graphite and clay mines. The company was founded as "Grossberger & Kurz Bleistiftfabrik" by Geoff Grossberger and Hermann Kurz in Nuremberg in 1855, as a pencil manufacturer. Schwan-Stabilo has three divisions for its business operations, they are "Writing instruments" (Stabilo), "Cosmetics" (Schwan Cosmetics), and the most recent, "Outdoor", with four subsidiaries makers of outdoor recreation equipment acquired in the 2010s, they are: Deuter Sport GmbH ( backpacks), Ortovox ( mountaineering), Maier Sports ( skiing), and former Maier's brand Gonso ( cycling). Established in 1855, the company is made up of two private manufacturing companies, "Schwan Cosmetics International GmbH" (maker of cosmetics) and "Stabilo International GmbH" (maker of stationery products). ![]() The Schwan-Stabilo Group is a German corporate group based in Heroldsberg. ![]()
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